Some of the biggest news to come out of the world of reggae this past summer was that one of the genre’s rising stars, Chronixx x LRG joined up for the “Capture Land” official video. Earlier this summer, the 21 year old reggae artist made his international debut after appearing on Jimmy Fallon and The Tonight Show. He would go on to perform in front of a sold out crowd of more than 5,000 people in New York’s Central Park before linking up with Orange County based streetwear brand Lifted Research Group (LRG) and dropping one of the most anticipated reggae videos of the summer.
“Capture Land” is a powerful song tackling themes of colonial history, slavery and lamentations of genocide, but in a manner that is softened by Chronixx’s melodic voice and ability to harmonize. Not dissimilar to Bob Marley and Peter Tosh before him one of Chronixx strongest talents is his ability to take difficult subject matter and make it palatable for an international audience. The biggest testament to this is the success of his Dread and Terrible EP which topped Billboard’s reggae chart surpassing both Snoop Lion and Ziggy Marley.
Presented by LRG and produced by Top Dawg Entertainment affiliate Jerome D. the camera follows Chronixx through his homeland of Jamaica and highlights the island lifestyle that he was raised in. In each clip the viewer gets a different shot of some of LRG’s designs ranging from tie-dye brushed t-shirts to bright, almost paisley patterned button downs.
Watch the video and share your thoughts with the Brotherhood Magazine crew regarding Chronixx’s choice to link up with LRG below!