Diamond Supply Co.’s Summer Collection Untitled-2

Diamond Supply Co.’s Summer Collection

July 15th, 2011 | | | 3481 views by

Diamond Supply Co.’s new collection is here, and it’s dope as usual. The first thing that hit me was the  polo they’re releasing. I don’t remember seeing a Diamond Supply Co. polo ever before, but hey, there’s a first time for everything right? The polo is clean and street-esque at the same time, sporting an Un-Polo Yacht Club patch on the chest. The yacht lifestyle seems to the the central idea behind the season, as it is incorporated throughout the collection.  There are quite a few of photo tees in this delivery as well, including photos of real diamonds being handled and various deities, oddly enough. DSC also takes the original Un-Polo logo a step further by pairing it with a Polo bear alongside it, and printing that on the chest. As for snapbacks, my favorite design is the Diamond logo surrounded by a wreath symbol, reminiscent of a sailor’s hat. Despite all the new designs DSC’s dropping on us, Diamond still manages to keep it 100 by continuing to release their OG logo snapbacks. BAWSE. Some basic denim styles and a wide array of vibrant leather coin pouches, wallets, card holders, belts, socks, and carabiner clips round out the apparel one of the most extensive and solid I’ve ever seen from any brand. Lastly, Diamond is also catering to the skate crowd by continuing to offer high quality Swiss bearings of 3, 5, and 7 ABEC ratings so you can choose how smooth you like your ride. You can also pick up some Hella Tight Hardware (that’s actually what it’s called, check the pics), painted in colors specific to the rider who uses them. The entire collection is available at Diamond Supply Co.’s online store. Stuff is flying off the shelves as usual, so be sure to cop ASAP. Expect deliveries of the stuff to show up at your favorite boutiques in the coming weeks. Check the entire collection below, pictures from Diamond Supply Co.

The custom diamond-shaped snaps on DSC snapbacks are the dopest ever, no one else does stuff like it.