It’s all about hot wheels with the Premier x New Balance M998 “PRMR” collab. Paying tribute to its home state of Michigan, Premier brings cars to life with this newest collab. The release also marks the boutique’s first Made In The USA New Balance creation.
While car inspirations are nothing new to sneakers, the Premier x New Balance M998 “PRMR” collab is different. Instead of paying tribute to some new heat, the Grand Rapids shop looks to the first automobiles on the road, namely the Ford Model T. Once you notice the gold front end and black cab of the model T, the inspiration becomes reality.
You may not find any chrome or gold on the sneakers, but you will find some premium materials. Tan and black suede comprise the upper in order to bring the innovation to life. Other can’t-miss details include a white sole, premium leather that reminds everyone the kicks are made in America and a quilted insole. The insole is a nice touch as it brings the plush interior of the car to your feet. Premier finishes it off with a hangtag set featuring a New Balance key and Premier license plate (slide 4).
The first release of the Premier x New Balance M998 “PRMR” comes on August 22 at 9am EDT in-store and via the Premier online shop. The suggested retail price is $220 USD and a wider release will begin on September 5. Learn more about the kicks in a making-of video below.