Streetwear reselling monster Zozotown is releasing a special tee to help out Japan in their time of need. The shirt features the saying “Start Today” in a barely legible script. On the back it says “with 0000 hopes” and a bunch of names (where 0000 will be the number of the brands participating in this event with Zozo and the names of these kind brands below), which all together symbolizes the severity of this disaster. The reason why Zozotown is featured in this post is because of how much they are giving back to their home country. Zozotown will be donating 2,000¥ from the 2,100¥ the shirt will be selling for from zozo.jp/one (The remaining 100¥ is the sales tax). This means that Zozo will be losing money per shirt, and it takes real heart to do something like this. The shirt comes in adult, youth, and kid sizes, which is also a plus. I will be copping, you should too.
While we are on the subject, there are many other brands that are doing something to help Japan. Bape is making a shirt with “Rescue Rebuild” printed on the front, with a female and male Baby Milos holding up a Japanese flag. All profits of that will be donated. Evisu is donating an unspecified portion of money (I hope it’s not something like .1%, those bastards) from all purchases until the end of the month. Roberu (A dope leather company) is making a $6 USD leather bracelet. Apple Computers is giving any compensation it can give to affected Apple employees. Cool Cats is releasing a shirt that says “We <3 U Japan!” and donating all profits of that as well. Capcom and Sega’s games on the App Store will have sales donated too. Lastly, KLP made a tee that says “The Sun Will Rise Again” in both English and Japanese, yet again with all profits going to charity. Goodenough (Japanese brand) has a shirt that says “PRAYERS” in bold letters, coming in a black/white or white/black colorway, with all profits going to charity also. It’s great that so many people care about helping Japan, and it really warms my heart. Check below for pics of what the brands are putting out.