Kidrobot For Swatch 070711_swatch_heroShot

Kidrobot For Swatch

July 18th, 2011 | | by

Hot off the heels of their recent collaboration with Comedy Central for South Park, Kidrobot is now also working wonders with the famously trendy Swiss watch maker Swatch. I personally love Swatch watches for their reasonable price and loud designs. The watches (Swatches I guess you could call ‘em) are also very lightweight and are remarkably thin, making for a sleek but head turning piece. Kidrobot makes crazy toy designs 24/7, so it only makes sense that they would co-design with Swatch. Kidrobot rounded up the best artists they could find: Gary Baseman, Jeremyville, Frank Kozik, Joe Ledbetter, MAD, Tara McPherson, SSUR, and Tilt, each one making their own Dunny and matching Swatch. For those who don’t know what a Dunny is, it’s basically one of Kidrobot’s silhouettes for toy designs. It looks like a short little dude with a big head and big ears. I know what you’re thinking, it kinda sounds like a scale model of Tyler, The Creator. It’s not. Anyways, the Dunny designs from this collaboration range from portrayals of weird fictitious animals to a Dunny covered in camouflage. Anyone who knows Kidrobot’s design style knows it’s all over the place and can be interpreted a million different ways, so I’ll leave it up to you guys to make something of them. As for the Swatches, the artists did all kinds of things I can’t really describe either. What I can say is that the designs are basically the Dunny’s design made into a pattern and printed on the band, with the face of the Dunny on the face of the watch. You cop these in a pack together for only $70 on the Kidrobot website, starting September 1st. Enjoy the pictures below!

Rumor is you’ll also be able to buy a boxset with all eight watches and Dunnys, also with a HUGE bonus Dunny! I’d cop this…

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