Staple Concrete

Ready to taste some Staple Concrete?

September 18th, 2014 | | | 1734 views by

Jeff Staple recently partnered with world-renowned “roadside” burger stand, Shake Shack for a exclusive edition product capsule (t-shirt and sunglasses) and frozen custard concrete. If you would like to indulge in some tasty Staple Concrete link up with one of the NYC Shake Shack locations through 9/21: Madison Square Park, Battery Park City, Downtown Brooklyn, DUMBO Brooklyn, Flatbush Avenue Brooklyn, Theater District, Upper East Side, and Upper West.

For the aptly named “Staple Concrete” inception , Jeff Staple—a longtime Shack Fan and passionate foodie—teamed up with Shake Shack’s culinary director Mark Rosati. The imaginative duo worked together in the DUMBO Shack’s kitchen to develop a flavor profile and aesthetic that was an authentic representation of Jeff’s streetwear label Staple Pigeon. The limited edition Staple Concrete features rich and creamy vanilla frozen custard blended with seasonal raspberry jam and chunks of black sesame glazed cake doughnut specially made by NYC’s own Doughnut Plant.

The limited edition sunglasses are a three-way collaboration between Shake Shack, Staple, and Knockaround. The black, matte-finish “Fort Knocks” model sunglasses feature co-branding on the inside and outside of both hinged arms, gunmetal hardware, and green/blue mirrored lenses with Shake Shack and Staple logos discreetly etched into the top corner of the right lens. Each pair of sunglasses comes packaged in a co-branded box with padded carrying case and neoprene strap. The t-shirt embellishes the same Shack Shack burger logo, and a brilliant Pigeon Statue of Liberty New York cityscape, with both iconic logos on displayed below the collar on the back of the shirt.

The limited edition Staple x Shake Shack sunglasses and t-shirts are available now via the Staple Pigeon online shop, if you have had the privilege of tasting the “Staple Concrete”, let us know what you thought in the comment section below.