Volcom Launch New Denim Line With Inception-Like Video Volcom Real Life Happening

Volcom Launch New Denim Line With Inception-Like Video

July 27th, 2015 | | | 1264 views by

Volcom Real Life Happening banner

What happens when modern technology meets good, old fashioned outdoors adventure? Well, we get a trippy skate video that isn’t too dissimilar to the mind-f*ck epic “Inception”.

To celebrate the launch of their “Real Life Happening” campaign, Volcom decided to create a promo video that’s more than just kickflips and middle fingers. Shot over the course of 8 months in various locations across the United States, Volcom set out to juxtapose how this generation lives through mobile devices with a retrospective road trip.


Volcom have also taken this opportunity to drop their new signature denim style, the “Form Fit”. This new jean is all about showing off what your mother gave you, with a naturally contoured shape that conforms to your body. Don’t get it twisted, this isn’t a pair of Miss Sixty jeans, they’re practical and ready to skate in. The good dudes at Volcom have crafted them to feel like well-worn classics, so no fear of chafing when you shred.

Take a goosey and the video above, and if you like what you see then head over to the Volcom store to pick up a pair. Oh, by they way, did you spot our favourite hip hop duo Run The Jewels?